2Institut National de La Propriété Industrielle.L'INPI et la Propriété Industrielle en France:Données et Chiffres[R].Paris:Press Report,2002.
3LEHU J M.Back to Life! Why Brands Grow Old and sometimes Die and What Managers Then do,An Exploratory Qualitative Research Put into the French Context[J].Journal of Marketing Communication,2002(6):133~152.
4INTERBRAND GROUP.All Brands are not Created Equal-The Best Global Brands[J].Business Week,2007,4(8):63~69.
5AAKER D A,JOACKIMSTHALER E.Brand Leadership[M].New York:The Free Press,2000.
6AAKER D A.Brand Rejuvenation,How to Protect,Strengthen & Add Value to Your Brand to Prevent it From Ageing[J].Kogan Page,2006,10(6):70~73.
7AAKER D A.Managing Brand Equity[M].NY:Free Press,1991.
8KAPFERER J N.Les Marques,Capital de l'Entre-prise[M].3rd ed.Paris:E'ditions d'Organisation,1998.
9KELLER K L.Strategic Brand Management-Building,Measuring and Managing Brand Equity[M].NJ:Prentice Hall,1998.
10DOCTERS R G.Branding:Shotgun or Rifle?[J].The Journal of Business Strategy,1999,20(4):9~14.