民国时期广东商品包装设计的艺术特征

The art feature of Guangdong commercial packaging design during the Republic of China

每一个时期的包装设计都有其鲜明的时代烙印,反映不同时代经济文化、人文思想以及社会意识形态方面的特点。在民国这一特殊的历史时期,广东的商品包装设计在西方各种设计思潮和设计风格以及审美意识形态的不断冲击下,由传统美术风格很快过渡到了与现代设计接轨并初具雏形的时期。同时由于受到岭南文化、海外文化、上海月份牌画风格和爱国主义运动的影响,民国时期广东的商品包装设计整体呈现华洋共处、中西结合的风格特征。本文从政治、经济、技术、文化等多角度解读民国时期广东的包装设计艺术特征,从而挖掘出属于这个时代的包装印记,以期对当代包装设计有所启迪。

Each period of packaging design is imprinted by the time, reflecting the characteristics of economic, cultural, humanities and social ideological of different age. After a constant impact of design idea and style and design aesthetic ideology from the west, Guangdong commercial packaging design makes a quick transition from traditional art style to modern design standards and finally takes its own shape during the period of the Republic of China, a particular historical period. At the same time due to the influence of Lingnan native culture, foreign culture, Shanghai Calendar painting style and patriotic movement, the style feature of Guangdong packaging design shows a combination of the Chinese advantages and those from other sides of the world. This article unscrambles the art feature of the Republic of Guangdong packaging design from political, economic, technological, cultural and so on. Only in this way can we exploit the packaging mark of this era, and to inspire the contemporary packaging design.