网络空间信息对地理空间人流的导引作用——以石家庄行者户外为例

Guiding Role of Cyberspace Information to Geospatial Human Flow——Taking Traveler Outdoor in Shijiazhuang as an Example

信息是影响人类行为的重要因素,而信息与通信技术发展对其生产、存储、处理和传输都产生了重构性作用,特别是创造出了网络空间。尝试构建信息对人类行为影响的机理框架,并借助它分析网络空间对人类行为的作用;之后选择地域依托型的石家庄行者户外网络空间为例,揭示其对地理空间中户外活动的导引过程与作用。研究表明:传统的信息对人类行为作用框架包括外部环境、大脑空间、认知基础、自身条件、动机、行为/信息输出与反馈,无论是动机的认知与激发、外部环境的塑造、认知基础的改变,还是信息的获取与处理,信息都有重要作用;网络空间作为一种新的外部环境,通过影响动机认知与激发、认知基础、信息获取与处理,进而作用于人类行为;石家庄行者户外网络空间虽不是导致户外活动发生的根本因素,但作为外部环境和工作人员与会员、会员间的联系中介,直接影响户外活动的组织过程和会员决策,进而引导着会员户外移动的方向和参与效果。

Information is an important factor which influencing human behav-ior. The development of information and communication technologies has had a reconstitution role to its production, storage, processing and transmission and also has created a cyber space. This paper tries to build a mechanism framework of information impacting human behavior and meanwhile analyzes the function of cyberspace to human behavior; then it selects the cyberspace of traveler outdoor in Shijiazhuang which has a significant role on outdoor ac-tivities as an example to reveal its role of outdoor activities’guiding pro-cess and function in geographic space. Research shows that: traditional infor-mation has vital function on human behavior function framework which includes external environment, brain space, cognitive basis, self-condition, motiva-tion, behavioral/information outputs and feedback, no matter to cognition and stimulation of motivation, shape of external environment, change of cognitive basis but the gain and dispose of information. As a new external environment, cyberspace impacts human behaviors through influencing cognition and stimula-tion of motivation, cognitive basis, the gain and dispose of information. Al-though the cyberspace of traveler outdoor in Shijiazhuang is not the most fun-damental factor of outdoor activities, but it directly affects organizational process of outdoor activities and decision-making process of members as the external environment and the contact media between members and staffs and mem-bers,and then guides the members’ outdoor travelling direction and participa-tion effect.