澳门居民对自由行政策支持意向研究:地方依恋的调节作用

Study on Macao residents' support intention towards independent visitor scheme:The moderating role of local attachment

居民态度是影响旅游地持续发展的关键因素。借助态度ABC模型的标准学习层级理论,运用结构方程模型研究澳门居民对自由行政策支持意向的形成机理,并对地方依恋在其中的调节作用进行验证。结果表明:澳门居民对自由行政策支持意向主要受正面影响感知和积极情感的影响;对自由行政策的经济与社会作用感知能激发澳门居民对旅游发展的满意感,并抑制其对内地自由行游客的厌恶感;社会成本感知将导致澳门居民对自由行游客的厌恶感,居民满意感对其支持意向有显著正向影响;地方依恋在澳门居民态度形成过程中发挥部分调节作用。根据研究结论,提出了提升澳门居民对自由行政策支持意向的管理举措。

With the aid of the standard learning level theory of attitude ABC model,the structural equation model is used to study the formation mechanism of Macao residents’support intention towards independent visitor scheme and to verify the moderating role of place attachment.The results show that Macao residents’support intention towards independent visitor scheme is mainly affected by positive influence perception and positive emotion,residents’perception of the economic and social effect of the independent visitor scheme can stimulate the residents’sense of satisfaction with the development of tourism and inhibit the disgust of independent visitor,and the social cost perception can stimulate residents’sense of disgust for independent visitor,residents’satisfaction has a significant positive effect on their supportive behavior intention,and place attachment plays a part of moderating role in the process of Macao residents’attitude formation.According to the research conclusion,we put forward some management measures to enhance the residents’support intention to independent visitor scheme.