山东民间传统服饰元素再设计及市场开发

Redesign and Market Development of Shandong Folk Traditional Costume Elements

山东民间传统服饰元素十分丰富,款式、色彩、面料都极具民间特征和地域特色。山东民间传统服饰元素再设计是日本的"再设计"理念基于传统元素的发展和深入,对于推广和传承山东民间传统服饰的物质和精神属性具有重要意义。产品的生命力在于市场,因此,如何在新的经济条件下推广传统元素再设计产品才是实现其活态传承的关键。

Shandong folk traditional costume elements are very rich, its style, color and fabric have very folk characteristics and regional characteristics. The redesign of traditional Chinese costume elements in Shandong is based on the development and depth of traditional elements,which is of great significance for promoting and inheriting the material and spiritual attributes of Shandong folk traditional clothing. The vitality of the product depends on the market. So how to promote traditional elements in the new economic conditions is the key to realize the living state inheritance.