校企产业合作模式在服装市场营销课程中的拓展与应用

Development and Application of University-industry Cooperation Model in the Course of Clothing Marketing

服装市场营销课程作为理论与实践双向结合的课程案例,除了需要课堂理论教学的环节之处,课外实践也是理论体系得以巩固的重要内容。针对课程值得推崇的校企产学合作模式是具有实效性的"双赢"模式,其注重在校学习与企业实践的同步性,注重学校与企业资源和信息来源的共享性。通过了解服装市场及服装企业的实时动向,倡导与市场接轨,应社会所需的实际理念,结合课堂的授课教学,进一步深化校企产学合作模式在服装市场营销课程中的拓展与应用。

As a combination of theory and practice, the marketing course of apparel marketing requires the teaching of classroom theory, and the extracurricular practice is also an important part of the theoretical system. The cooperative mode of university-enterprise production which is worthy of the praise of the curriculum is an effective "win-win" mode,which pays attention to the synchronicity of school learning and enterprise practice and the sharing of school and enterprise resources and information sources. By understanding the real-time trend of garment market and garment enterprises, connectting with the market is adovated and classroom teaching should be combined to meet the need of the society. The development and application of the cooperative model of university-enterprise production in the course of clothing marketing should be promoted.