基于游戏教学法《公共关系学》课程教学改革

Teaching Reform of “Public Relations” Based on Game Teaching Method

服装表演是通过时尚服装和模特走秀唤起人们对审美的欲望,是综合模特表演与时尚服装于一体的重要文化形象。服装表演行业岗位需求的是实践性较强的应用型人才。因此,在课堂教学过程中要注重提高学生的创新能力、创造能力和实践活动能力。《公共关系学》课程的实践性很强,本文基于服装表演专业学生对《公共关系学》课程的认知、教学效果及学习期望的调研,结合服装表演专业公关人才的职业能力需求,拟在教学过程中引入服装表演游戏的主动学习方法,从而论证游戏法教学是一种比较适合服装表演专业公共关系学课程的教学方法,并从游戏设计、游戏管理和游戏效果评估等方面研究提出了具体的实践方案。

People's desire for aesthetics is aroused through fashion clothes and models by fashion show. And fashion show is an important cultural image of integrated model performance and fashion clothing. The demand of the costume performance industry is the practical talents with strong practicality.Therefore, in the course of classroom teaching, we should pay attention to improve students' ability of innovation, creativity and practice.The curriculum of public relations is very practical.In this paper, based on the fashion show student's perception of "public relations" courses, the teaching effect and learning expectation, the combination of fashion show professional ability demand, to introduce fashion show in the process of teaching games of active learning method is planned.It is proved that the teaching method of game method is suitable for the course of public relations. And the specific practices is put forward from the game design, game management, and the effect evaluation research.