浅析上海时尚DIY市场的消费需求

Analysis of Shanghai Fashion DIY Market Consumption Demand

时尚DIY市场的消费者需求与该行业发展息息相关,而消费需求又是多方面的,不确定的,只有对其进行系统的分析研究,才能有针对性地制定营销策略,让时尚DIY行业拓展生存与发展空间。本文将概述上海时尚DIY行业体系,并从内在心理需求、外在服务需求以及不同消费人群需求三个角度具体分析消费者的娱乐需求、个性需求、自我实现与提升需求、社交需求、便利性需求、店铺服务需求、定价需求、闺蜜群体需求、情侣群体需求、亲子群体需求,并以此为基础探讨改善上海时尚DIY市场的营销策略与建议。

The consumer demand of the fashion DIY market is closely related to the development of the industry. But consumer demand is multifaceted and uncertain. Only by systematic analysis and research, targeted marketing strategies can be made and the space of survival and development for the fashion DIY industry is expanded. In this article the Shanghai fashion DIY industry system is outlined.From the inside Psychological needs, external service requirements and specific analysis of different consumer groups, a concrete analysis of the consumer demand of entertainment, individuality demand, self-realization and increasing demand, social demand, convenience, store service demand, pricing requirements,girlfriends groups demand, lovers demand, parent-child groups demand is carried out.Based on the above, the marketing strategies and suggestions for improving Shanghai fashion DIY market are discussed.