巧克力包装设计的个性化表现

Personalized Expression of Chocolate Packaging Design

巧克力包装通过商品包装设计的个性化表现,对产品销售起到越来越重要的作用。针对不同的消费人群满足其个性化设计的需求,巧克力的包装也需要深入研究以儿童和青年人为主的消费群体的个性化需求,设计出符合消费者审美情趣的作品,以提升产品品牌的知名度,引起消费者的心理共鸣,从而达到促销产品的目的。

Chocolate packaging plays an increasingly important role in product sales through the personalized performance of commodity packaging design. Chocolate packaging should meet the needs of personalized design for different consumer groups. Chocolate packaging also requires in-depth study of the individual needs of consumer groups, mainly children and young people, to design works that conform to the aesthetic taste of consumers, so as to enhance the popularity of product brands and arouse the psychological resonance of consumers, thus achieving the goal of promoting products.