The Elements of a Design Entity

Any type of organism can be identified by examination of DNA sequences unique to that species. DNA is a substance carrying an organism’s genetic information. My definition of DNA is Designing New Architecture. The purpose is to examine the DesignInc entity to look for the specific features that make up the organisation where the whole is greater than the sum of its parts. As human beings we are 99 per cent similar but the one per cent difference is so complex that it allows for us all to be unique. This is the same for design-based practices, where superficially many firms of architects and urban and interior designers look very similar. In fact, the process and opportunities of design initiatives are so complex that vast differences can be detected if a careful investigative analysis is undertaken.