电商环境下双渠道供应链交互影响的需求耦合模型

The Demand Coupled Model with the Demand Interaction of Dual-Channel Supply Chain under E-Commerce

针对制造商同时接受O2O(即online-offline)订单需求现状,考虑商品需求影响因素并进行需求交互影响分析,研究不同类型商品受O2O需求叠加时的需求模型并发现随着双渠道的深入需求周期性因素影响减弱。最后在结合阻滞变化模型进一步优化双渠道交互影响需求模型的基础上,结合几类商品特性分别进行仿真,得出需求耦合优化模型。

According to the O2 O orders demand situation that manufacturers accept at present, the commodity demand infl uence factors and demand interaction analysis, we researched different types of commodities by the superposition of O2 O demand requirements model and found that with the deepening of the double channel, less cyclical factors will affect demand. Finally, in combination with block change model to optimize the double channel interaction model on the basis of demand, combined with the characteristics of several commodities are simulated respectively, we could get demand coupling optimization model.