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文字图形化海报的叙事性解读 被引量:5

NARRATIVE READING ON GRAPHICAL POSTERS
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摘要 目的表述文字担纲作为主角的海报的优异叙事能力。方法通过对中外不同时期的典型文字图形化海报的解读,具体分析文字图形化海报,揭示海报是时代的记录者,记录着所处的时代、社会环境和人文的发展面貌,同时又记录着我们生活的事实。结论文字图形化海报兼具文字和图形的表意功能,以文字为主体的海报相对于常见的图形为主角的海报叙事性更胜一筹。 Objective statement text is excellent as the leading role of narrative posters. Methods is based on interpretation of the posters in different periods of Chinese and foreign typical texts. By analyzing text graphical posters, it is found that the poster is the record of the times, recording the age, society, environment and the development of humanities landscape, at the same time, it also shows the fact that it is a record of our life. Conclusion contemporar y design field appears many new thoughts, and new trend to a cer tain ex tent is due to more and more at tention to the continuous development of narratology with reference, text graphical posters ideographic function of both text and graphics, with words as the main body of the posters relative to the common graphic poster for the leading role of narrative.
作者 王蕾
出处 《设计》 2017年第7期27-29,共3页 Design
关键词 叙事性 文字海报 图形化 Narrative Text posters Graphical
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