包装设计的跨学科跨文化研究

INTERDISCIPLINARY CROSS CULTURAL RESEARCH OF PACKAGING DESIGN

现在的包装的作用已不再是简单地为了在流通过程中起到保护产品、方便运输的作用,包装设计也不再是将标志、图形、色彩等简单组合,产品的包装以逐渐变为产品竞争中的一个重要因素,当今的包装设计既需要文化以及科学的融入,又需要满足消费者的心理需求,同时还要考虑绿色环保。换句话来说,包装设计不简简单单只局限于表面,仅需要设计学理论知识简单排列、模板排列就可以,包装设计更是涉及了文学、美学、材料学、物理学、心理学等多个学科,同时还要以文化为基石。

Now the role of packaging is no longer in the process of circulation playing a role of protection products for convenient transportation, and packaging design is no longer a combination of simple logo, graphics and color. It gradually becomes an important factor in competition, and today's packaging design needs both culture and the integration of science, and needs to meet consumers' psychological needs, which should also consider the green environmental protection.In other words, the packing design is not simply confined to the surface, which needs only simple design theory knowledge arrangement, and packing design is involved in the literature, aesthetics, materials science, physics, psychology, and other disciplines, but also in culture as the foundation.