心理学在UI与交互设计中的应用与研究

THE RESEARCH AND APPLICATION OF PSYCHOLOGY IN USER INTERFACE AND INTERACTION DESIGN

随着互联网产品市场的竞争加剧,功能与技术的竞争已经到达瓶颈期,所以UI与交互设计在产品中的地位被互联网企业提升到了战略级的高度,越来越多的互联网公司开始意识到好的产品用户体验给企业所带来的价值。那么,在产品设计中,我们怎样设计出一款用户体验非常棒的产品呢?我想,除了最基本的设计学知识,心理学在其中起的作用非常之大。心理学是研究人的心理和行为的,对心理学的研究能够帮助UI设计师和交互设计师学会用科学的方法去分析人的行为,让设计师有更合理的理论依据去做下一步的具体设计。"格式塔心理学"与"认知心理学"是做UI和交互设计中经常用到的两个重要的心理学概念,在文章中,我们对"格式塔心理学"和"认知心理学"在UI与交互设计中所起的作用结合实例进行了论述、研究与探索。

User interface design and interactive design has been the Internet enterprises to enhance the strategic level, and more and more Internet Co begins to realize that good products with good user experience brings value. So, in product design, how can we design very good products with good user experience ? In addition to the basic design knowledge of psychology, in which the role is very large. Psychology is the study of human psychology and behavior, and the research can help the designer learn to use scientific methods to analyze the behavior of people, so that designers have more reasonable theoretical basis to make concrete design in the next step. 'Gestalt psychology' and 'cognitive psychology' is the two important concepts of psychology and UI which are often used in interaction design. In this article, we researched on the 'Gestalt psychology' and 'cognitive psychology' in UI and the role of mutual design is discussed, researched and explored.