新生代日本平面设计界教父——原研哉作品探析

THE NEW GENERATION OF JAPANESE GRAPHIC DESIGN——ANALYSIS OF KENYA HARA'S WORKS

原研哉是继田中一光后无印良品的第二代设计总监,他是当今日本平面设计界的思想家,被人誉为"新生代日本平面设计界教父";原研哉的设计风格主要表现在:设计要源于生活去重新再设计,设计的本质是创造更美好的生活;原研哉在设计中提倡回到设计的初始"白"的状态,注重人的触觉体验,传递本真的情感;原研哉提出了"无亦所有"是日本传统美学之源,为大众设计独具本心且价格适宜的优秀设计来;原研哉对日本设计有着深刻而全面的认识,形成了一套新的独特的"原研哉观点"。

Kenya Hara is MUJI's second designing director after Ikko Tanaka. He is a present great thinker in the field of Japanese graphic design and he is called 'Father of the New Generation of Japanese Graphic Design'. His design style is mainly reflected in: design is originally from life to re-design and the essence of design is to create a better life. In design, Kenya Hara advocates to come back to the original 'empty' state of design. Kenya Hara attaches much importance to human touch sensations to pass sincere feelings. He puts forward that 'emptiness with all' is the source of traditional Japanese aesthetics. He has designed many excellent works with special style and suitable price. Kenya Hara has a profound and comprehensive understanding of Japanese design, which forms a new and special 'Kenya Hara's point of view'.