摘要
随着市场经济和全球化的快速发展,国货在中国不在占据主导地位。许多传统国货产品一蹶不振,但也有个别的经典国货品牌顺应时代的步伐,不断改革造新,展现出新的魅力。本文就将以经典国货品牌百雀羚为例,从民族认同的角度探讨一下它是如何在市场上保持其经久不衰的魅力。
With the rapid development of economy globalization, traditional Chinese goods do not occupy the leading position. Many traditional Chinese goods company are closing to their business. But some of the companies adapt to new circumstances, promoting reform and innovation in the business and providing a strong charm. This paper will take the example of SPDC, from the view of national identity point to talk about the revival of classical Chinese goods.
出处
《设计》
2017年第7期82-83,共2页
Design
关键词
民族认同
经典国货
品牌设计
产品设计
文化民族性
National Identity
Traditional Chinese goods
Brand design
Product design
Cultural nationality
