摘要
景观标识设计对旅游目的地的建设起着重要的作用。旅游地景观标识要求具有独特的识别性,并与旅游资源保持整体统一性。本文从文化内涵、地域性、形象定位和识别性等方面来进行系统研究分析,提出了旅游地景观标识设计的设计原则,并通过实际案例对设计原则的理念进行了阐述分析。
Landscape logo design plays an important role in the construction of tourist destination. Landscape logo design should have a unique identity, and maintain the overall unity of tourism resources. Based on system analysis from the cultural connotation, regional, image positioning and recognition and other aspects,this article presents landscape logo design principles fortourist destination. In addition, some cases are introduced to expressed the proposed design principles.
出处
《设计》
2017年第7期150-151,共2页
Design
基金
湖南省哲学社会科学基金2014(14YBB043)
关键词
旅游地
景观标识
地域文化
标识设计
Tourist destination
Landscape logo
Regional Culture
Logo Design
