广播电视语言传播者文化自觉的阙失与对策

A Brief Analysis of Radio and Television Language Transmitters’ Imperfection of Cultural Self-Consciousness

广播电视传播者的传播潜在地影响着人类的行为模式。但遗憾的是,当下的传播者存在个体上文化自觉的阙失,致使角色定位不清、语言风格模糊、传播缺乏人文精神。根本解决办法是从传播者的社会使命感、文化修养、敬业精神及个体的思辨能力四个方面对其文化自觉进行重构。

Radio and television transmitters’ broadcast potentially influences human behavior mode.However,it is apity that there exists imperfection in the current transmitters’ individualized cultural self-consciousness,which has led to unclear orientation of roles,ambiguity of language styles,and lack of humanistic spirit in transmission.A fundamental way to solve the problem is to reconstruct cultural self-consciousness in the following four areas:the transmitters’ sense of social mission,cultural accomplishment,professional dedication and personal critical thinking skills.