思想政治教育网络话语权的重构:基于网络流行语的实践

Reconstruction of Network Discourse Power of Ideological and Political Education Based on the Practice of Network Catchwords

网络流行语可以看作是时代的产物和话语的变型,直接影响思想政治教育网络话语权的实效。本文将重点从网络流行语言与大学生思想政治教育网络话语权的重构切入分析,结合网络流行语的基础理论前提深入剖析,了解当前大学生思想政治教育网络流行语与话语范式的实践及实际情景,提出了重构大学生网络思想政治教育话语权的途径,合理规范网络思想政治教育话语的内容生产,促进网络思想政治教育话语范式的转换,建构思想政治教育话语范式转换的保障机制,最终构建完善的思想政治教育网络话语权生成机制。

Network catchwords can be regarded as the product of the times and the variant of the discourse,which directly affect the actual effect of network discourse power of the ideological and political education.This paper will focus on the analysis of the reconstruction of the network popular language and network discourse power in college students’ideological and political education and the basic theoretical premise of the network buzzwords,in order to understand the current practice and actual situation of network buzzwords and discourse paradigms of college students’ideological and political education.It has put forward solutions to reconstruct the discourse power of college students’network ideological and political education.The content production of network ideological and political education discourse has been reasonably regulated.The transformation of discourse paradigm of network ideological and political education and its guarantee mechanism has been promoted.Finally we can construct a better network discourse power generation mechanism of ideological and political education network.