近十年北京市入境旅游市场特征分析

An Analysis on Beijing's Inbound Tourist Market During Last 10 Years

以北京市入境旅游市场为研究对象 ,以 1990～ 2 0 0 1年我国的入境旅游市场统计数据为依据 ,从纵横两方面对北京市入境旅游市场特征展开比较和分析 .通过对近十年北京市海外客源市场构成、格局、旅游者消费等相关数据的分析 ,并将北京与上海、广州、深圳三个沿海入境口岸城市入境旅游发展态势的比较 ,阐明北京市入境旅游市场的构成特点 ,以及旅游者消费结构的变化 ,为开拓入境客源市场 ,调整旅游业产业结构提供依据 ;指出北京市旅游业发展应积极开拓入境旅游市场 ,形成多元化市场格局 ;优化旅游消费结构 ,提高餐饮、住宿和娱乐的消费水平 ;创造良好的旅游环境、丰富完善系列旅游产品 ;采取积极的营销策略 ,树立世界级独具特色的国际旅游大都市品牌形象 ,为北京建成“国际大都市”发挥更大作用 .

This paper studies the inbound tourist market of Beijing and it is designed to study the features of Beijing's inbound tourist market by time|space analysis.On the basis of analyzing almost 10 year's statistics of Beijing's overseas tourist markets and comparing with Shanghai, Guangzhou and Shenzhen, it conculdes the annual change of verseas tourist market, the distribution of tourists, the situation of tourism consumption and the external competition.Many measures are put forward to promote the progress in Beijing's inbound tourism such as extending tourist market, optimizing tourist consuming structure, founding internationalized city, etc.