摘要
旅游景区(点)产品营销组合由景区吸引物、景区活动项目、景区管理与服务以及景区可进入性四个因素组成。旅游景区(点)目标市场以地域划分,重点在中心城市,可采用攀附定位、心理逆向定位、狭缝市场定位和变换市场定位策略,通过内涵型发展模式和外延型发展模式壮大企业经营规模。
The marketing mix of a touring scenic spot is composed of the landscape, entertainment project, service and facilities. The target market of a touring scenic spot is focus on the regional key cities, applying such market positioning strategies as imitation, segmentation and transformation, with the purpose of enlarging the scale of enterprises.
出处
《经济经纬》
北大核心
2003年第5期142-144,共3页
Economic Survey
