摘要
介绍了中国钼酸铵出口的现状,提出中国钼酸铵国际市场营销中存在的问题,并运用SWOT模型对中国钼酸铵国际市场营销现状进行了分析,得出稳定发展(WO)的营销战略选择。
Based on the introduction of the current exporting situation and the analysis about existing problems of international market logistics for China Ammonium Molybdenum, WO marketing stratagem should be used in international marketing on China Ammonium Molybdate through analyzing the current status of international market logistics using SWOT model.
出处
《中国钼业》
2003年第4期46-48,共3页
China Molybdenum Industry
关键词
钼酸铵
市场营销
定价
渠道
中国
ammonium molybdate
market logistics
pricing
channel