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数据挖掘技术关联规划算法在营销策略中的应用 被引量：1

Application of Data Mining in Marketing
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摘要 本文首先简要介绍了当前数据挖掘的产生背景及该领域内的主要数据挖掘技术,然后通过实例重点介绍知识类数据挖掘技术中应用较广的关联规则算法,及其在营销策略中的应用。 The paper first introduces the development of data mining ,and then shows you several techniques of data mining by far.Finally introduces association rules alg orithms applied in marketing by an example.
作者 汪洪涛 刘文才
机构地区 重庆大学自动化学院
出处 《工业控制计算机》 2003年第9期9-10,共2页 Industrial Control Computer
关键词 数据挖掘 关联规划算法 营销策略 数据库 数据融合 关联规则 Data Mining ,association rules,alg orithms
分类号 TP311.13 [自动化与计算机技术—计算机软件与理论]
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参考文献3

二级参考文献6

  • 1R Srikant,R Agrawal.Mining Quantitative Association Rules in Large Relational Table in Proceedings of the ACM-SIGMOD Conference on Management of Data[C].Montreal,Canada,1996,1-12.
  • 2R Agrawal,T Imielinski,K A Swami.Mining Association Rules between Sets of Items in Large Databases[C].In Proc of the ACM-SIGMOD Conf.On the Management of Data.Canada,1993,207-216.
  • 3R Agrawal,H Mannila,R Srikant etal.Fast Discovery of Association Rules.In Advances in Knowledge Discovery and Data Mining[M].American:AAAI Press,1996.
  • 4J S Park,M-S Chen,P S Yu.An Effective Hash Based Algorithm for Mining Association Rules[C].In Proc of the ACM-SIGMOD Conf on the Management of Data,London,1995,175-186.
  • 5A Savasere,E Omiecinski,S Navathe.An Efficient Algorithm for Mining Association Rules in Large Databases[C].In Proc of the 21st Conf.On Very Large Data-Bases,London,1995,432-444.
  • 6R Srikant,Q Vu,R Agrawal.Mining Association Rules with Item Constraints[C].In Proc.of the Third Int 7 Conf.on Knowledge Discovery in Databases and Data Mining.American,1992,67-73.

共引文献18

同被引文献6

  • 1J.Han, M.Kamber, Data Mining Concepts and Techniques,Morgan Kaufmann Publishers, 2000.
  • 2Wagner A. Kamakura, Michel Wedel, Femando de Rosad, Jose Afonso Mazzone. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [J]. Intern. J. of Research in Marketing 20(2003) ,45 - 65.
  • 3R.Agrawal, R.Srikant .Mining sequential patterns [C]. In proc.1995 Int. Conf. Data Engineering (ICDE'95), pages 3-14, Taipei, Taiwan, Mar.1995.
  • 4Gediminas Adomavicius, Alexander Tuzhilin .Using data mining methods to build customer profile [J]. Research Future.February 2001.
  • 5Michael J. Shaw, Chandrasekar Subramaniam, Gek Woo Tan, Michael E.Welge .Knowledge management and data mining for marketing [J], Decision Support Systems 31 (2001).127- 137.
  • 6Malcolm Sullivan，Dennis Adeock，零售营销精要[M]．电子工业出版社，2004，(1)．

引证文献1

二级引证文献1

工业控制计算机
2003年 第9期

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