外向型企业的广告策略分析

The Analysis on the Advertising Strategy in the Export-Oriented Enterprises

本文通过对外向型企业的内涵生产经营特点的分析,针对目前开拓国际市场的途径,指出我国外向型企业在开拓国际市场时应该采取的广告策略,以期能够对我国众多的外向型企业提供一些理论与实践方面的帮助。

This thesis mainly analyzes the connotation in the export-oriented enterprises and its production and operating characteristic.In the light of developing international markets at present,it points out that when opening international markets,the export-oriented enterprises in China should adopt the advertising strategy so as to provide the theoretical and practical assistance for a lot of export-oriented enterprises.