浅谈联想公司的电子商务

A Brief Talk about the Electronic Commerce in Lenovo Company

联想在这几年中取得的成绩和所处的经济地位,已引起了政界和学术界的重视。本文在介绍了联想的背景后,分析了其电子商务的特点和优势。然后总结出公司在面对当前的激烈竞争,所采取的营销战略,最后阐述了其电子商务中存在的问题和相应的对策。

Achievements of Lenovo company and its economic estate have attracted the attention of political and academic circles for several years. After the introduction of Lenovo company, its characteristics and advantages in E-C are analyzed. Then, its marketing strategy to adapt itself to current fierce competition is summed up. At the end, this paper expands the problems and solutions in the EC.