高职市场营销专业毕业生需求分析与人才培养

On Talent Cultivation and Analysis of College Graduates Requirements for Marketing Major

本文调查分析高职市场营销专业毕业生的就业走向、市场营销专业相关岗位职责,了解用人单位对高职市场营销专业毕业生知识结构的要求。从市场需求、岗位职责和用人单位需要中研究如何合理进行课程设置,培养高素质技能型市场营销专业人才。

The paper studies and analyzes the employment trends of college graduates of marketing major and corresponding duties of the graduate employees,and learns of structural knowledge requirements of the employer for the graduates.Based on the above consideration curriculum designs are so deliberately studied as to cultivate highly-qualified talents of the major.