企业需求预测准确性存在的问题及其应对策略

On Accurate Estimation Of Enterprise’s Requirements

鉴于需求预测在企业经营活动中的重要作用及其影响因素的多样性,对企业实际需求预测的方法、过程、系统、管理等问题进行梳理和分析的基础上,指出通过优化需求预测方法、完善需求预测系统、改进需求预测管理,可有效控制需求预测和未来市场情况的偏差,从而持续提高需求预测的准确性,促进企业生产、销售的良性运行。

Due to the importance of accurate estimation of the enterprise’ s requirements and various factors that influence the accurate estimation,the paper analyzes estimation methods,course,systems and management,defines the relationships between them,and points out that accurate estimation can be achieved and good production and marketing will be guaranteed through optimizing estimation methods,improving estimation systems and management.