摘要
文章阐述企业为何要选用名人、明星做其产品广告代言人以及企业为达到其产品的宣传目的应如何选择代言人。
The paper expatiates on why business chooses famous persons or movie stars as their product advertising spokesmen and standards for choosing for the purpose of advertising.
出处
《湖北水利水电职业技术学院学报》
2015年第4期34-35,共2页
Journal of Hubei Water Resources Technical College
关键词
企业产品
广告代言人
选择标准
business product
advertising spokesman
choosing standards
