浅析化妆品行业的网络营销策略

Analysis on the Network Marketing Strategy of Cosmetics Industry

时代在发展,潮流在涌动,网络正在有序而迅猛的发展,网络作为发展势头最快的传播载体已经成为一个无可厚非的事实。文章中首先介绍了网络营销与传统的营销相比较所具有的独特优势,然后介绍了国内外化妆品行业所呈现出来的网络营销现状和特点,最后提出了化妆品企业开展网络营销应该使用的具体策略。

The network has gone into an orderly and rapid development with the time and tide,and the network as a fastest dissemination carrier has become an undisputable fact.The paper introduces the unique advantages of network marketing over traditional marketing.,then the status quo and characteristics of domestic and oversee network marketing in cosmetics industry,and finally puts forward some specific strategies for cosmetic enterprises to carry out network marketing.