网络个性化信息服务的模式及发展分析

On Modes and Development Analysis of Network Personalized Information Service

网络环境下,海量的互联网资源为用户提供了信息获取的极大便利。但随着网路资源的迅速增长,人们面临的不再是当初的'信息匮乏''信息闭塞'。而是现在的'信息过载''信息迷航'等问题。从用户的角度来说,以往是'人找信息',找到的大部分信息对于特定用户而言是不具备意义和价值的。因此,如何主动感知不同用户的个性化信息需求,根据用户特点自动组织和调整信息的服务模式,已成为目前探索网络环境下转变信息服务方式的一个研究热点。

Under the network environment,the massive resources of the Internet provide great convenience to obtain information for the user.But with the rapid growth of Internet resources,people no longer face such problems as " lack of information" and "information block" but "information overload" and "information confusion".From the user’s point of view people looked for information in the past,but most of the information available was meaningless and of no significance.Therefore,how to recognize the personalized information needs of different users and how to organize and adjust information service modes automatically based on the users’ characteristics has become a hot topic of studying the transformation of information service mode under the current network environment.