浅谈情感化设计对女性消费者行为的影响——以家居小产品为例

The Influence of Emotional Design on Female Consumer Behavior--a Case Study of Small Household Products

随着我国经济快速发展,人们的消费水平日益提高。因此,人们对于家居产品的要求不仅仅再是物美价廉,而有更加深层次的需求,那就是情感需求。尤其是女性消费者在消费者中所占比例越来越大,越来越多商品将产品定位向女性倾斜。女性相较于男性消费者,对情感的需求更加细腻,对家居产品的需求更加特殊。因此本文以家居小产品为例,就情感化设计对女性消费者行为的影响展开论述。

With the rapid development of China's economy, people's consumption level is increasing. Therefore, the Home Furnishing product requirements is not only high quality and inexpensive, and there are more deep-seated needs, that is emotional needs. Especially female consumers in the proportion of consumers in more and more big, more and more commercial product positioning in favor of women. Female compared to male consumers, the emotional needs of the more delicate, more special to Home Furnishing products. Therefore, Home Furnishing small product as an example, this paper discusses the emotional design influence on the behavior of female consumers.