上海无纸动画产业新格局

A new pattern of paperless animation industry in Shanghai

在上海动画产业作为重点支助产业的大环境下,其中的无纸动画产业却并不被看好,对比无纸动画在日、美等国家的欣欣向荣,上海无纸动画产业必然存在诸多缺陷。文章从上海无纸动画产业在产业组成结构、产业自身特性、产业所处环境和产业运营操作等四个典型方面展开讨论,总结上海无纸动画产业格局现状的主要特征,找寻上海无纸动画产业格局难以取得转型和突破的原因。

under the environment of Shanghai animation industry as the key supporting industry, paperless animation industry in Shanghai is not favored, compared with the prosperity of paperless animation in Japan, the United States and other countries. There must be many defects in Shanghai paperless animation industry.This paper discusses the four typical aspects of Shanghai paperless animation industry, such as the industrial structure, industry characteristics, the environment in which the industry is located and the operation of the industry. This paper summarizes the main characteristics of the present situation of paperless animation industry in Shanghai, and finds out the reasons why the structure of paperless animation industry in Shanghai is difficult to achieve transformation and breakthrough.