品牌的内涵与外延

The connotation and denotation of the brand

通过对标志、商标、品牌的界定,梳理品牌的内涵与发展演变过程。从人类早期的品牌标识,发展至今。无论东西方,品牌的发展历程中折射出时代变革、技术进步、传播方式更迭等丰富内容。当今品牌的研究内容涉及多个交叉学科,关于品牌、品牌模式的探讨更加方兴未艾。通过梳理开展对当下品牌现象的本质解读。

Tease the connotation and development of the brand by defining logo, trademark and brand. From early human brand identity to this day, no matter east or west, the development of brand reflects the rich contents of times transformation, technological progress and communication mode changes. Today's brand research involves multiple interdisciplinary subjects. The discussion about brand and brand model is more in the ascendant. We will carry out the essential interpretation of the current brand phenomenon by combing this process.