探讨手机市场营销中大客户的精益化营销管理

To explore the lean marketing management of big customers in mobile marketing

随着网络信息技术的发展,网络在人们生活中的所占的比重越来越大,对于手机的依赖性也越来越强。有人称,手机已经成为人们日常生活中最重要的物品。因此,在手机需求量如此大的今天,手机市场营销的竞争也越来越大。在这种情况下,手机市场营销的过程中出现了大客户的精益化营销管理。本文基于手机市场营销的趋势,研究和讨论大客户精益化营销管理的理念。

with the development of network information technology, the proportion of network in people's life is increasing, and the dependence on mobile phone is becoming stronger and stronger. Some people say that the mobile phone has become the most important thing in people's daily life. Therefore, in such a large demand for mobile phones today, mobile phone marketing competition is also growing. In this case, the mobile phone marketing process appeared the lean marketing management of major customers. Based on the trend of mobile marketing, this paper studies and discusses the concept of lean marketing management for large customers.