论视觉传达设计课程改革与前景分析

On the Reform and Prospect Analysis of Visual Communication Design Course

新媒体时代下,视觉传达设计课程面临着发展和转型难题,传统教学模式已经无法满足社会及企业对人才提出的高要求。特别是受到工业化背景的影响,学生不但要了解设计学专业知识,还要了解社会学、心理学及多元化学科等内容。因此构建一个高效开放、关联性更强的课程体系至关重要。文章对视觉传达设计课程教学现状进行总结,结合专业和学生特点分析视觉传达设计课程改革策略,并对其未来发展前景予以展望,以及为专业发展提供一些参考。

In the era of new media, visual communication design courses are faced with problems of development and transformation. The traditional teaching model has been unable to meet the high demands of talents put forward by society and enterprises. In particular, affected by the background of industrialization, students must not only understand design expertise, but also understand sociology, psychology, and diversified subjects. Therefore, it is very important to build an efficient, open, and more relevant curriculum system. The article summarizes the status quo of visual communication design curriculum teaching, analyzes the visual communication design curriculum reform strategy based on professional and student characteristics, and looks forward to its future development prospects and provides some references for professional development.