全媒体时代航空专业图书选题策划创新研究

Research on the Subject Selection Innovation of Aviation Professional Books in the All-media Age

随着专业分工的发展和出版体制改革探索的不断深入,图书选题策划与文字编辑加工的分离是编辑工作发展的必然结果,也是出版业发展的必然要求。图书选题策划是出版活动中创新的重要环节,图书策划编辑成功实现转型并提升创新能力对于图书出版社在全媒体时代提升核心竞争力至关重要。综合来看,或许互联网带给专业图书出版机构的机遇要比挑战更多,与时俱进树立"选题策划+互联网"生态圈意识,探讨专业图书选题策划创新策略,对于专业图书出版社来说具有重要意义。

With the development of the professional division of labor and the continuous exploration of the reform of the publishing system, the separation of the book subject selection and the text editing is an inevitable result of the development of the editorial work and an inevitable requirement for the development of the publishing industry. Book subject selection is an important part of innovation in publishing activities. It is crucial for book publishers to achieve successful transformation and enhance their innovative capabilities in order to increase their core competitiveness in the all-media age. Taken together, perhaps the opportunities that the Internet brings to professional book publishers are more challenges than ever before. It is of great significance for professional book publishers to advance with the times and establish the "book subject selection + Internet" ecosphere awareness, and explore innovative strategies.