互联网新型不正当竞争行为规制理念的实证考察及比较分析

An Empirical and Comparative Study of Regulation Ideas of New-type Internet Unfair Competition Behaviors

司法实践规制互联网新型不正当竞争行为通常有"保护消费者利益"及"保护社会整体利益"两种理念。前者虽具一定的合理性,但误读了反不正当竞争法的立法精神,也有违该法保护法益的历史演变规律,故不可取。反不正当竞争法内含的公益精神决定了规制互联网新型不正当竞争行为应以"保护社会整体利益"为理念。为贯彻、落实该理念,首先引入利益衡量的分析框架,在明确主体利益类别、审视利益位阶与识别多方主体冲突利益的基础上,针对各组冲突利益设计不同的衡量思路,并对各子结论进行最终的交叉权衡。其次,具化该理念各考量因素的适用,尤其是提炼技术中立因素、商业模式因素与行业惯例因素的认定细则。

There are two types of ideas of new-type internet unfair competition behaviors including 'protecting consumer interests'and 'protecting overall interests of society'in judicial practice. Although the former has a certain rationality,it has misread the legislative spirit of the Anti-unfair Competition Law and violated its rule of legal interest. The spirit of public interest in Anti-unfair Competition Law determines that the regulation of new-type internet unfair competition behaviors should be based on the idea of 'protecting overall interests of society'. To implement this idea,we should use the framework of interests measure,define the categories of the main interests,examine their levels and identify the conflicts of interests with different ways,and finally make the final cross balance. Secondly,we should make application of considerations of the idea,especially the summary rules of considerations of technological neutrality,business model and industry practices.