浅谈寿险营销与人本管理

Life-insurance Marketing and Human Management

改革开放以来,我国寿险业获得了快速发展,组织架构急剧膨胀,从业人员不断壮大,同业竞争异常激烈。加入WTO后,中国保险市场将全面对外开放,中国寿险业面临着更残酷的竞争,要在竞争中取胜,关键是要采用先进的管理模式,对人力资源进行整合。

Life-insurance industry has developed quickly,since the opening-up and reform in our coun-try.The number of organizations and employees have increased tremendously resulting in fierce competition among the same industry.After WTO accession,we will open our insurance market all round,life-insurance industry will meet fierce competition.First of all,we shall take good advan-tage of modern management model and regulate the human resources in order that we can keep a secure place in the market.