摘要
我国在线旅游业虽然起步较晚,但是发展速度较快。首先分析了我国在线旅游业的经营现状,然后以途牛网跟团游和自助游的捆绑销售产品为例,为在线旅游企业制定的销售策略建言献策。
Although started late in China,Online travel industry has developed quickly. The study first analyzes the current situation of online travel industry in China. Then,taking Tuniu 's bundling products of group tour and self-help travel as an example,the research makes suggestions for the online travel enterprises to make sales strategy.
出处
《物流工程与管理》
2017年第9期140-141,共2页
Logistics Engineering and Management
关键词
在线旅游
销售策略
跟团游
自助游
online travel
sales strategy
group tour
self-help tour
