摘要
"互联网+"背景下,传统餐饮企业要成功实现转型发展,不仅需要加强营销,打造更优消费体验,还必须立足餐饮行业发展根基,加强品质控制。分析"互联网+"背景下餐饮企业面临的机遇与挑战,结合当前餐饮企业发展存在的问题,提出"互联网+"背景下餐饮企业品质控制与营销的优化路径。
Under the background of'Internet+',in order to transform successfully,traditional catering enterprises not only need strengthen marketing and create a better consumption experience,but also need strengthen the quality control based on the development foundation of catering industry.The opportunities and challenges were analyzed,with the problems existing in the development of catering enterprises.The quality control and marketing optimization path under the background of'Internet+'was put forward.
作者
王雪梅
WANG Xuemei(School of Economics and Management,Langfang Normal University(Langfang 065000))
出处
《食品工业》
CAS
北大核心
2019年第4期224-227,共4页
The Food Industry
基金
河北省教育厅青年基金项目"互联网+"背景下河北县域电商生态系统建设研究(SQ161105)
关键词
互联网+
餐饮企业
品质控制
营销
Internet+
catering enterprise
quality control
marketing
