乳制品市场针对低端产品用户的开发——以河北省保定市南市区中部片区为例

Dairy Products Market for Low-End Product Development——A Case Study of the Central Area of Baoding in Hebei Province

从我国目前状况来看,造成2015年国内杀牛倒奶现象的最根本原因是市场的供求失衡、定位失准,尤其是三线以下城市的乳制品消费情况不容忽视。随着我国经济发展从高速发展到发展平稳,消费者消费情绪降低、品质信任度低、产品消费价值低等情况,对乳制品低端市场的开发十分必要。

From the current situation of our country,the most fundamental cause of domestic slaughter of cattle pour milk in 2015 is a phenomenon of imbalance between supply and demand,market positioning inaccurate,especially the consumption of dairy products in third line city can't be ignored. With the rapid development of China's economic development from fast to stable,low consumer sentiment,low quality and trust,low consumption value of products,the development of dairy products in the low-end market is very necessary.