"八成国产巧克力不符合新标准"纯属误导

Backdoor Misdirect

记者近日从在上海举办的"2004糖果行业品牌传播高峰研讨会"上获悉,一个时期以来,对业内影响甚大的所谓"八成国产巧克力不符合新标准"等说法,纯属误导。 据中国食品工业协会糖果专业委员会负责人王海宁介绍:国家标准《巧克力及巧克力制品》(GB/T 19343-2003)只是用来判断巧克力和巧克力制品合格与否,并不能说明其他。虽然标准是参考国际标准制定的,但这不能说明国产巧克力就没几个过关的,也不能认为外资和合资企业的巧克力就因此而具有怎样的优势。

In face of intensified market expansion of foreign chocolate producers headed by Dove and Cadbury, domestic enterprises are struggling for survival. However, someone plan to become the leading brands in China's chocolate market. In the local market, where chocolate consumption ranks among the largest in China, such as Shenfeng has squeezed out a leading 33 per cent share, according to an on-line news agency. But in a time, a talk that 80% of domestic products cannot reach the new standard gave the consumer wrong thought.