论网络与报纸传媒

Internet and Newspaper

因特网以其特殊的传媒形式,成为了报纸、广播、电视3种传播媒体之后的"第四媒体".本文分析了报纸与网络各自的优劣,并对报纸面对网络带来的强大冲击如何发挥自身优势,充分利用网络特长以及重新定位等问题进行一些初步探讨.

As a special medium, Internet ranks the fourth behind newspaper, radio and television. This article analyzes the merits and demerits of the newspaper and internet and explored the problems of how to bring into play of merits of the newspapers, to use the advantage of the internet for newspaper and how can the position of the newspapers be re-orientated when newspapers face the great impact brought from internet.