摘要
随着科学技术的进步和知识经济时代的到来,与企业产品相关的费用成本的构成也发生了变化,主要体现在与产品相关的非生产领域的成本费用不断上升。因此,适应知识经济的要求,建立成本控制的新思路,对于有效进行市场竞争,提高企业的竞争能力和经济效益有着重大的现实意义。
along with science and technology progress and the knowledge economy time arrival,has also had the change with the enterprise product correlation expense cost constitution,mainly manifests in unceasingly rises with the product correlation non-realm of production cost expense.Therefore,the adaption knowledge economy request,establishes the cost control the new mentality,regarding effectively carries on the market competition,enhances the enterprise the competitive ability and the economic efficiency has the significant practical significance
关键词
知识经济
成本控制
需求拉动
营销
产品设计
knowledge economy
Cost control
The demand draws
Marketing
Product design
