扬州漆艺发展面临的困境与对策

Yangzhou Lacquer Face Problems and Solutions

本文以扬州漆艺为例,从扬州漆艺特点和传统文化入手,探讨了面临传统漆艺传承人培养体系不足、技法创新不足以及品牌化意识不强等问题时,扬州漆器厂在产品创新、品牌战略方面采取的一系列措施,期望能从扬州实例中找到当代漆器产业的发展方向。

In this paper,taking Yangzhou lacquer art as an example, Starting from the Yangzhou lac-quer artcharacteristics and traditional culture, In the face of traditional lacquer art heritage inadequate training system,The problem of the lack of technique innovation and brandawareness of the lack of time, Yangzhou lacquerware factory in product innovation, A series of measures to take the brand strategy as-pect, To expect to find the direction of development of modernlacquer industry from the Yangzhou exam-ple.