农产品品牌众筹平台的设计与实现

Design and Implementation of Brand Crowd-funding Platform for Agricultural Products

文章设计并实现一种基于供给侧品牌众筹模式的农产品品牌众筹平台.平台通过与农村合作社合作,发挥农村合作社的聚集作用,将农户的产品化零为整,进行品牌化孵化,搭建起农户与消费者的便捷渠道,切实解决农产品的销售问题以及消费者对农产品的需求问题.这种模式符合未来农产品电商的发展方向.

This paper proposes and implements a brand crowd-funding platform for agricultural products.Through cooperation with the rural cooperatives and playing their role of aggregation,it accumulates the agricultural products for brand incubator and builds a convenient channel for farmers and consumers to effectively solve the problem of the sale of agricultural products and consumer demand for agricultural products.The platform is in line with future development direction of agricultural electronic commerce.