汽车广告语的顺应-关联分析

The Relevance-Adaptation Process of The Automobile Advertising Language

汽车广告语是存在于我们日常生活中的一种语言现象,广告语的设计一方面要迎合消费者的心理,另一方面要能让消费者根据广告语迅速与自己的需求进行关联。因此,以汽车目标客户群为分类标准,从顺应-关联理论的角度对汽车广告语的设计进行研究,可以帮助我们更好地了解此类现象。

The Automobile advertising language is a kind of common language phenomenon in our daily life.On the one hand,its design meets consumer's needs.On the oth erhand,once it is used,consumers will quickly make their choices catering to their own desires.Therefore, the author will do further research on the design of automobile advertising language from the perspective of Adaptation-Relevance Theory,based on the classification of targeting customers,which will be conductive to have a better understanding of such phenomenon for people.