摘要
随着移动互联网的发展,移动APP已成为人们日常不可或缺的工具.基于360手机助手APP商店上的3万余项移动APP样本数据,建立分位数回归模型,分析开发者与用户行为因素对移动APP下载量的影响效应.研究结果表明,开发者行为方面,含支付项、含广告等因素对下载量具有负向影响,而所需权限数量对下载量有正向促进作用.用户行为方面,用户平均评分对于下载量存在负向影响,评价数目对下载量具有正向促进作用.
With the development of mobile Internet,mobile APPs have become an indispensable tool for people’s daily life.Based on more than 30,000 mobile APP samples from 360 Mobile Assistant APP stores,a quantile regression model was established to analyze the effects of developer and user behavior factors on the number of mobile APP downloads.The results show that,in terms of developer behavior,including payment items and advertising have a negative impact on the number of downloads,while the number of permissions required has a positive effect on the number of downloads.In terms of user behavior,the average score has a negative impact on the number of downloads,and the number of evaluations has a positive effect on the number of downloads.
作者
陆平
胡杨
LU Ping;HU Yang(China Center for Information Industry Development,Beijing100846,China;Key Laboratory for the Efficiency Research of Quality Infrastructure,Beijing100028,China;AVIC China Aero-Polytechnology Establishment,Beijing100028,China)
出处
《数学的实践与认识》
北大核心
2019年第8期108-116,共9页
Mathematics in Practice and Theory
基金
工信部规划司研究项目支持
项目名称:产业新动能培育发展路径研究
关键词
移动APP
下载量
开发者行为
用户行为
分位数回归
mobile APP
the number of downloads
developer behavior
user behavior
quantile regression
