中国死海的营销分析

Marketing Analysis on China Dead Sea

短短的两年中国死海便成为国内知名的旅游景区,这与死海正确的营销措施紧密相关。但同时,死海也存在人造景区的一些弊端,景区的生命周期相对较为短暂。为了景区的持续发展,景区要形成自己的品牌,开展多元化经营。在不断的发展创新中,死海景区可以通过举办会展、丰富文化内涵以及加强景区与游客的互动性等措施,使其营销渠道更加宽广。

Dead Sea has become one of the famous sceneries in China resulted closely from its proper marketing. Meanwhile, man-made sceneries there show the irregularity and life cycle of the view area is short comparatively. To maintain a continuous development, special brand should be formed and multi-operation should be opened up. During the development and innovation, the Dead Sea view spot should widen its marketing methods by means of holding exhibition, enriching cultural connotation and strengthening interaction between the spot and the tourists.