对高校广告学专业教学创新的思考

Consideration on Higher Learning School Majors of Advertising Teaching Innovation

随着广告教育在中国的不断发展,许多高校都开始关注如何更好地进行广告学专业课程教学的建设,以满足学生和市场的需求。当前广告学专业人才市场需求和人才培养存在的问题,应从课程设置、实践教学方法、考核模式等方面进行改革与创新,加强和改善广告学专业的教学。

With the development of advertising education in China,more and more attention is paid on the project of advertising curriculum to satisfy the needs of students and labor market.This paper starts from the analysis of current problems in the advertising teaching on talent market demand and talent training.Reform and innovation measures should be made in curriculum,from practice teaching methods,assessment mode to strengthen and improve advertising teaching